3 Do nothing from selfish ambition or conceit, but in humility regard others as better than yourselves. 4 Let each of you look not to your own interests, but to the interests of others. Phil 2
“That’s a lousy marketing strategy!”
Putting others first, a simple and noble concept but one that flies in the face of human nature—now there’s a term to ponder; “human nature.” Human nature as we generally mean it refers to the tendencies of the flesh, the base instincts of the human condition which left to its own accord is pretty much just about, first of all, survival and then, secondly, fulfilling the cravings of the flesh—feeding the beast.
But we are not subject to the flesh, enslaved by human nature. We are, at least we are supposed to be, subject to the Spirit. Because the flesh is corrupted by thousands of generations of sin and is deceitful beyond measure. An empty shell once created to house the spirit created in the image of God but killed by sin. But for those who have believed it has been remade, born again, even replaced by the Spirit of our God.
But, we still need to be asked on occasion:
Why do you do what you do? For whom do you do it?
Give it away
Let me give you an example.
When I wrote my second book, Hope For Families I had high hopes. Now here’s a book people need to read, will want to read, that will get me invited to places to speak, make me some money so I can quit having to work construction. My name will be out there and my first book—To My Girls— will take off because I am now an experienced author—“Lord bless this book!”
A few months after it came out, on the heels of a few disappointing book signings and virtually no response from the many organizations and church leaders I sent it to, Donna and I went to the Foursquare Conference in Anaheim, it was a rare opportunity for Donna and I, attending the annual convention, so I wanted to take full advantage. I brought along several copies of both my books determined to get them into the hands of people who may have some influence and get my name out there—all the Foursquare big wigs are at convention.
The second day of convention I was praying; ‘Lord show me who to give books to, give me opportunity’, and the Lord said; “Don’t give the book to people whom you think can bless you, give it to those whom you think will be blessed by it” Just give it away.
You know what I thought about that? “That’s a lousy marketing strategy!” No. I was actually relieved. I had been stressing about how to give books to the people that would ultimately generate book sales and forgetting why I wrote the books in the first place— to bless people.
The Lord had never promised that I would make the best seller list, he only asked me to write, to speak his heart and make it available—the rest is up to him. I suddenly felt free of the burden and was no longer disappointed that I wasn’t getting my investment back in dollars. And I had fun the rest of that trip just looking for people whom the Lord put on my heart to just give a book to, just for the sake of giving them a book—of sharing the message the Lord had put on my heart to write.
I got to give To My Girls to some very appreciative young ladies that were there serving on the worship team and as bus chaperones, hotel workers, and I got to give Hope For Families to total strangers, like a family from Uganda, to a youth leader I ran into at Starbucks, to a family in the airport whom we struck up a conversation with, to a frazzled woman in a fast food line who was asking Donna about her faith—the doors just started opening—it really was fun, because it was no longer about me—it was about other people—about being Jesus to the world.
Really, what it boils down to, what made all the difference was, the “me” was taken out of the equation. I stopped worrying about what I could get out of it and then I found the joy of the experience, ‘the joy of giving’, to use the corny old saying.
I did the same thing when I was working on a construction project in Miles City a couple years ago, I made it my mission to give away a couple of books every week, and I did. I was always amazed that people seemed genuinely grateful to what seemed to me like something that was quite forward and maybe even creepy, but like I said, I was sensitive to the Spirit in the process so the hearts were prepared to receive.
I think people just want to be acknowledged, we are all so wrapped up in ourselves so often that we don’t notice those around us, so to walk up to someone, say, I would like to give you something, what is your name? Write it in the front page of a book that you wrote, sign it, and hand it to them and say, ‘”I just wanted to give you one of my books, be blessed.” Leaves them thinking, ‘wow, someone noticed me, and maybe even cared.’
That just dawned on me as I was writing this message, if we all were looking for others to notice instead of working to be noticed, the world would be a much different place, wouldn’t it? That’s the message of our scripture today, and actually, the message of the entire gospel.
But it’s funny looking back, I was building a multi-million dollar addition on a Catholic church, responsible for everything that went on there, and I would drive home at the end of the week and reflect on what a great week it was based on the smiles of those I got to give books to. I gave a few away at the church there by the way, starting with the maintenance man.
Just give it away. I don’t know that any of those free books led to anyone buying any books but I have no doubt that many were blessed and encouraged by the ones I gave away—and that makes it worth any amount of time and money I put into these books.
So, with my next book, I just went into it with a different attitude. After the whole barbarian notion was developed, preached to my church and seemed to really strike a chord with people I thought; “I’ll make this my next book, this barbarian series, because it really seemed to bless people, because I believe the Lord wants me to, and because I believe it is a message that comes straight from him and the church needs to hear it.’
Where it goes from there is entirely up to Him. I will do what I can and actually mean what I have always said; if it blesses just a handful of people then it was worth it.